Scaling student acquisition & automating an EdTech platform from ads to certification

The brief

Exford Global Consult delivers professional certification programs for students and working professionals. Enrollment was almost entirely manual — prospects saw an ad, messaged the team on WhatsApp, and staff walked them through every step, and lectures and exams lived on different platforms. I was brought in to build the acquisition engine and rebuild the digital infrastructure so the business could scale.

Multi-channel lead generation system

Built a paid acquisition system on Meta Ads and Google Ads targeting students seeking certifications, working professionals upgrading their skills, and individuals pursuing international career opportunities.

• ◆Creatives focused on career advancement, flexible online certification, and professional development ROI
• ◆Lead capture routed into structured WhatsApp learning communities
• ◆Email nurture and enrollment reminders via GetResponse and Yotpo
• ◆Funnel: Paid Ads → Lead Capture → WhatsApp Community → Email Follow-ups → Course Purchase

Unifying the learning platform

Course delivery previously depended on Teachable for lectures and ClassMarker for exams, functional but fragmented. I consolidated the entire learning experience directly into the company website.

• ◆Course registration, payment, video lectures, examinations and digital certificates in one flow
• ◆Removed the switching cost between lecture, exam and certification tools
• ◆Cut the manual admin load on the ops team dramatically
• ◆Turned the site into a scalable EdTech platform rather than a brochure

Marketing automation

• ◆Automated lead-nurture sequences for cold and warm prospects
• ◆Promotional course offers and enrollment reminders
• ◆Course progress and completion notifications for active students
• ◆Consistent communication layer across prospects and enrolled students